E-commerce marketing is a strategy used to advertise a company that conducts online sales of goods and services. Increasing traffic to the online business, turning visitors into paying customers, and keeping them around after purchase are the objectives of e-commerce development Toronto marketing.


I. The Significance of E-Commerce Marketing

Businesses who can effectively offer goods and services online have a competitive advantage over those that cannot, with over 20% of retail sales taking place online this year. Knowing the value of e-commerce marketing is crucial for every organization, regardless of whether it chooses to use it exclusively or include it in an already-existing traditional marketing plan. Here are the top four justifications for the significance of e-commerce marketing:


1. Increase Recognition for Your Brand:

Email, social media, and SEO are some of the tools that eCommerce company Toronto marketers may use to increase brand awareness among prospective buyers. Geographical boundaries no longer apply to enterprises operating in the digital sphere. By eliminating the geographical restrictions that come with having physical storefronts, e-commerce marketing enables companies to access a worldwide audience. Via advertising.


2. Cost Effective:

E-commerce marketing is cost-effective for companies of all sizes since it is frequently less expensive than traditional marketing. Conventional marketing may necessitate a large expenditure on media space and tangible items. However, initial expenses for digital marketing techniques like SEO, email marketing, and social media campaigns are frequently lower. Because they can accurately target potential clients and deliver quantifiable outcomes, they also frequently offer a greater return on investment.


3.Round the clock Availability:

A significant benefit of e-commerce marketing is its round-the-clock operation. Potential clients may be reached by businesses at both midnight, when they check Instagram one final time before going to bed, and six a.m. when they check their email first thing in the morning.


II. The Best E-Commerce Platforms

1. Wix:

     Best drag-and-drop editor

2. Shopify:

     Best for AI functionality

3. Shift4Shop:

     Best free e-commerce platform

4. Square Online:

     Best for Omni channel selling

5. Big Commerce:

     Best for boosting sales

6. Weebly:

     Best value

7. Squarespace:

     Best for beginners

8. Ecwid:

     Best for no transaction fees

9. Woo Commerce:

     Best free WordPress plugin

10. Core Commerce:

     Best for pre-existing websites


III. Four Types of E-Commerce Business Models:


1. Business to Consumer (B2C):

Under the B2C business model, a company offers its products or services to customers directly. The B2C model serves as the foundation for online merchants.


2. Business to Business (B2B):

Under the B2B business model, a company offers its products to other companies. Businesses that sell goods in bulk or provide B2B SaaS (Software as a Service) solutions adhere to the B2B model.

3. Consumer to Consumer (C2C):

This approach involves two customers transacting with each other. One example of the C2C model is a user who sells their used items to other customers.


4. Consumer to Business (C2B):

When a customer provides a business with value, C2B e-commerce occurs. One example might be websites that provide freelancing services.


IV. What Are the Types of Ecommerce Marketing?

Ecommerce marketing spans virtually all digital marketing channels as well as some offline, traditional ones:

  • Search engines
  • Social media
  • Email marketing
  • SMS
  • On-site
  • Owned media like blogs
  • Non-owned online publications and podcasts
  • Offline marketing e.g. prints, TV spots