About Google Business Profile:

Google Business Profile is an easy tool for businesses and organizations to manage their online presence in Google. You can verify your business and change your business information to help customers find your business.

 

Benefits:

  1. Manage your information
  2. Interact with customers
  3. Understand & expand your presence
  4. Increase your Website Traffic

 

Google Turning off websites:

Google decided to turn off the Google business profile, what we need to know before turning off

To know more visit 

 

1. Discontinuation date:

Websites made with google business profile (eg. business.site) will have turned off in March 2024, Customers visiting your site will be redirected to your business profile, It will work until June 10, 2024. After the June, Customer will get a “page not found” error when view the website. If You like to continue having a website for your business, create a new website using other tools or you can hire an Web Design Agency.

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2. Backup the old website content:

Make sure your website is backed up before the scheduled closure date. It contains text, photos, contact information, and other important information. Google Business Profiles can allow you to download your website content, or you can manually create and save the content.

 

3. Choose an Alternative Website Platform:

Select an alternative platform to continue your business in new website, some sites are

  • Squarespace
  • Google Sites 
  • Wix
  • Square Online
  • Carrd
  • WordPress

 

4. Update Business information:

Make sure your business information is up to date on your new website. This includes contact information, business hours, location, and other information. Consistency on online platforms is essential to building trust with your audience.

 

5. Inform your audience:

Tell your audience about the upcoming changes and provide them with a new website URL. Leverage your existing communication channels, such as social media, email newsletters, and other relevant channels, to reach out to customers.

 

6. Redirect old URLs (if applicable): 

If your old site had a specific URL indexed by search engines, consider setting up redirects from the old URL to corresponding pages on your new site. This helps maintain search engine rankings and ensures smooth conversions for users who click on older links.

 

7. Monitoring Research:

Look at website analytics to understand how users interact with your new site. This information can guide future growth and ensure your online presence continues to meet the needs of your audience.

 

Other ways:

1. Email Marketing and Newsletters:

Focus on creating and maintaining a strong email marketing strategy. Send regular newsletters to your customers, and keep them informed of your business updates, developments and any changes to your online presence.

 

2. Local meetings and groups:

Connect with your audience through local forums or groups related to your industry or niche. This can be another way to share information, answer questions, and communicate with your clients.

 

3. Social media presence:

If your website is a media hub, consider strengthening your social media presence. Use platforms like Facebook, Instagram, and LinkedIn to share updates, connect with audiences and provide important information.